Critically reflect on the way that customer service operates for the Government sector in Abu Dhabi, – how the approach to its customers and customer satisfaction can be measured. There are 3 McKinsey reports that you will need to read and refer to in your report;
- Building a case, build a following: Laying the groundwork to transform customer experience in government.
- Solving the customer experience puzzle: a guidebook for Government leaders
- Delivering for Citizens, how to triple the success rate of Government Transformations