The development of a customer service excellence award for Abu Dhabi Government sector

Critically reflect on the way that customer service operates for the Government sector in Abu Dhabi, – how the approach to its customers and customer satisfaction can be measured. There are 3 McKinsey reports that you will need to read and refer to in your report;

  1. Building a case, build a following: Laying the groundwork to transform customer experience in government.
  2. Solving the customer experience puzzle: a guidebook for Government leaders
  3. Delivering for Citizens, how to triple the success rate of Government Transformations