The effect of Customer Service Experience on Subsequent Purchase Decisions

The effect of Customer Service Experience on Subsequent Purchase Decisions

Assignment Description

Assignment Title: The Effect of Customer Service Experience on Subsequent Purchase
Decisions

Points: 10

Scenario:

One of our core topics this term will be to examine how management decisions affect sales
volume and, therefore, company profits.

For this assignment, you should think of an especially positive or negative customer service
transaction that you have encountered, describe the experience and explain how it has or will
affect your subsequent decisipns when purchasing similar products or services. The experience
can relate to any product or service.

The essay should be written as if you are writing an e-mail to respond to a request from your
manager for your Opinion on a related purchase decision.

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