: The Effectiveness of Broadcast Media in the Singaporean Market Order Description
writer to use SPSS Software to do inferential statistics (Point 1 & 2( on the survey raw data based on 3 objectives.
Inferential Statistics :1. Test of differences : one sample T-test, Independent samples T-test and Anova2. Test of Association : Chi Square(nominal),correlation, regression an multiple regression (relates to independent and dependent variables)
3 Objectives :1. Analyse our consumers characteristics in our target market of those who are most likely and not likely to be influenced by celebrity endorsement. (Example: Survey
Question 4 & 7)
2. Analyze the medium (broasdcasting media) affect the consumers.
3. Analyze on customer segments have on the effectiveness of broadcast media.