The Effects of Innovation in Marketing Research on Corporate Citizenship and Business Continuity Management

1. Design an interview guideline on the above topic. Add a study sample design and an explanation of how to improve the trustworthiness of the study.

2. Design scaling questions to the research topic and add a set of anchoring vignettes to make the answers of the different segments comparable.

3. Design a post-questionnaire focus group discussion guideline to verify the quantitative results of the 1st step.