The Effects of Innovation in Marketing Research on Corporate Citizienship and Business Continuity Management

The following post has two assignments namely;

1.The Effects of Innovation in Marketing Research on Corporate Citizienship and Business Continuity Management

1. Design an interview guideline on the above topic. Add a study sample design and an explanation of how to improve the trustworthiness of the study.
2. Design scaling questions to the research topic and add a set of anchoring vignettes to make the answers of the different segments comparable.
3. Design a post-questionnaire focus group discussion guideline to verify the quantitative results of the 1st step.

2.Application of the concepts, principles, and policies which have been studied

Analyze these topics from the basis primarily of the course content. Focus on application of the concepts, principles, and policies which have been studied. Your evaluation will be assessed on the ability to apply Et analyze them meaningfully over the broad range of these topics:
1 compares common macroeconomic concepts/principles contained therein. Discuss common elements among the three economies. Explain their outcomes in light of the course content and consider their similarities and differences (- 3 pages);