The Effects of Innovation in Marketing Research

The Effects of Innovation in Marketing Research on Corporate Citizienship and Business Continuity Management

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The paper topic is Innovation in Marketing Research

The Effects of Innovation in Marketing Research on Corporate Citizienship and Business Continuity Management
Description:
1. Design an interview guideline on the above topic. Add a study sample design and an explanation of how to improve the trustworthiness of the study.

2. Design scaling questions to the research topic and add a set of anchoring vignettes to make the answers of the different segments comparable.

3. Design a post-questionnaire focus group discussion guideline to verify the quantitative results of the 1st step.

THERE WILL BE NO PLAGIRISM!!!PLEASE!!!!!!

MPORTANT:The writer has to rewrite according to these feedbacks!!!!

1. Question groups of interview guideline should be based on a
qualitative research approach.
2. Trustworthiness analysis has to be more detailed and specified.
3. Anchoring vignettes are still missing

the paper is sending in material,please complete the missings in the paper