- Critically discuss the evolution of online marketing strategies and the latest trends and practices.
- evaluate websites based on their search and social media optimisation and digital presence
- Critically evaluate the principles and processes involved in developing integrated marketing communications,
including the impact of technology and other environmental influences on marketing communications. - Analyse the benefits, problems/challenges faced by businesses in using various social media marketing
communication tools within complex global environments.
Transferable/Key Skills and other Attributes.
Improve their planning, organizing/time management skills
Improve their research skills/ data analysis
Develop their analytical /problem solving skills
Practice using initiative
Develop effective written and oral communication skills Work both individually and collaboratively to solve a
given problem
produce a report but this has to be based on practical tasks integral to assignment:
a) Create an optimized personal digital profile sufficient to apply for a job of your choice. This has to include a
number of social media profiles based on your justifications and one compulsory optimized blog post.
b) Document your work in an Individual assessment report which should include:
a. Analysis
b. Plan
c. Combination of work done
The topic of the blog post
“How my time at Salford Business School prepares me for a career in X*?”
*X is to be your career of choice.
Individual Assessment Report
Analysis
conduct a Search and Social Media Marketing analysis for those key skills and attributes that are desired by
potential employers, in an area where you would like to work. This should include the keywords for main
industry specific skills, key influencers and individuals
For the top ten of your competitors you should conduct a thorough evaluation of their strengths and weaknesses
in terms of their use of professional social media profiles – how often do they engage? What are their forms of
engagement? What can you learn from their behaviour using social media profiles analysis tools and techniques.
Based on your analysis develop your personal benchmarks that you would like to attain within the given time
and set up monitoring processes.
This section can include: literature review (at least five references to relevant academic research articles, reports
6/21/2020 Writers Hub - Freelance Writing
https://www.writershub.org/writer/orders/602079#instructions 5/6
and books) of latest thinking on keyword research methods and analysis methods of social media influencers. A
tabular extract from Keyword Research. A tabular justification of keywords selected, screen shots of current
competitors ranking for your primary keyword terms. You can use different tools such as Google Keyword
research tool, Google Trends, Google Insights
For social media profiles analysis you could select main profiles and evaluate the frequency of their engagement
as well as the top networks and the type of information produced
Plan
Based on your analysis, you must produce a Search and Social Media Marketing strategy for 12 months and a
practical SSMM plan that identifies you as an individual who is looking for to establish a career in this field and
therefore become a recognisable “brand”.