identify the Four PS of marketing using one of the business plans published on the database titled Business Plans Handbook [Gale/Cengage].
• To access Business Plans Handbook [Gale/Cengage], go to the DeVry Library (Links to an external site.) and locate and click the "Database" menu. Look for the database tab (you must access the Library from inside the Canvas Classroom), and access the Business Plans Handbook [Gale/Cengage] Database using the alphabetical tool.
https://library.devry.edu/
username if asked: D41096493
password if asked: Brendon2015
• Choose one of the featured business plans that would represent well the 4 Ps of marketing. Some plans have limited scope in describing the price of products/services. In such case, benchmark (i.e., research similar businesses) and propose estimated prices.
In your response address the following:
• What are the four elements of the marketing mix described in the document?
• What is the value that the organization delivers to its customers?