The Impact of Online Adverting on Consumers’ Purchase Intention in US
As the culmination of your research project in this class, you will compose an argumentative, academic essay on your chosen new media-related topic.

Your essay should…

Respond to your chosen topic and research question.
Be argumentative (i.e., it should advance a clear thesis statement).
Be supported by research (i.e., your thesis should be supported by appropriate and reliable sources).
Draw from at least some of the sources in your annotated bibliography.
There is no requirement to use all of the sources in your annotated bib, or to limit yourself only to those sources. You may very well find excellent sources after completing the annotated bib assignment. However, if you’ve put in the effort early on, and have done a good job with the annotated bib, you will likely find it easy and natural to draw from those sources.
Also, please note: I have not assigned a minimum number of sources for your final essay; rather, I will assess your sources relative to the claims you make and the argument that you advance. If you find that your essay makes numerous unsupported claims, or that your essay supports multiple claims with a single source, you likely are not employing enough sources to advance a persuasive argument. So how many sources do you need? As many as it takes to support your argument.
Be between 3,000 and 3,500 words in length, not including footnotes or bibliography.
Utilize a standard, serif font (e.g., Times New Roman, Cambria) in 12pt, as well as one-inch margins.
Utilize the APA style for citations and source documentation.
For a detailed account of the grading for this assignment, please see the final essay grading rubricView in a new window.