The industry is Public Relations Services in Australia and the organisation selected is Omnicom Media Group Australia pty ltd.

The industry is Public Relations Services in Australia and the organisation selected is Omnicom Media Group Australia pty ltd.

You have been asked to complete some points for a certain industry. The industry is Public Relations Services in Australia and the organisation selected is Omnicom Media Group Australia pty ltd.

Please complete the following topics using IBISWorld report:

5. Strategic Analysis

5.1. Market Analysis
5.1.1. Market Size         (7-10 lines)
5.1.2. Market Trend     (7-10 lines)
5.1.3. Market Economics     (8-11 lines)

5.2. Competitive Analysis
5.2.1. Suppliers
5.2.1.1. Description (use the below table)
Major Supplier        Supplied Items

5.2.1.2. Competitive Influences (8-10 lines)
5.2.2. Customers
5.2.2.1. Description (6-8 lines using the below chart)

5.2.2.2. Competitive Influences (10-14 lines)
5.2.3. Substitutes
5.2.3.1. Description (use the below table)
Major Substitute Industry        Substitute Items        Competitive Advantage

5.2.3.2. Competitive Influences (6-8 lines)
5.2.4. Entrants
5.2.4.1. Description (8-10 lines)
5.2.4.2. Barrier to Entry Issues (8-10 lines)
5.2.5. Competitors
5.2.5.1. Market Concentration( 8-10 lines using the chart below)

5.2.5.2. Competitive Influences (6-8 lines)
5.2.5.3. Competitors’ Strategies (4-6 lines)
5.2.5.4. Key Success Factors (use the key success factors in the report 10-12 lines)
5.2.5.5. Competitor Alignment (5-7 lines)

5.3. Environment Analysis
5.3.1. Regulatory Influences (4-6 lines)
5.3.2. Economic Influences (5-7 lines)
5.3.3. Environmental Influences (4-6 lines)
5.3.4. Societal Influences (4-5 lines)
5.3.5. Technological Influences (4-6 lines)

5.4.3. Competitive Advantage (8-12 lines. Include the selected company in) use the below chart