The “luxury” client and expectations from a psychological and cultural perspective

Based on a trend or recent change within the luxury industry discussed in class (see list below), select one trend you feel is particularly relevant to the luxury hospitality industry. 1. Assess how this trend or change is positively or negatively affecting the luxury hospitality industry from a multi-disciplinary perspective. 2. Identify an emerging opportunity it creates for luxury hospitality or a sector of it (e.g., airlines, hotels, restaurants, travel and tourism, private yachts, cruising etc.); and propose a response to the industry that includes defining an innovative concept as part of a recommendation to the industry.