- Discuss the macro-environmental factors that could affect Apple's marketing activities in Australian market.
- To what extent do you agree with statement “In order to grow brand (i.e. increase market share), marketers should focus on increasing market penetration (i.e. increasing number of buyers) rather than customer loyalty (i.e. focusing on otisting buyers to buy more oftenr? Discuss using examples and research work.
- Imagine you are about to buy a television. Discuss how individual factors could have an impact on your decision to buy. 5. Do you thirk competing on price is an effective marketing strategy? Is there any risk involved in price competition?
- Discuss the advantages and disadvantages of mass marketing and target marketing. If your company is specialized in selling digital cameras, which marketing strategy will you use and why?