the marketing analysis of Relentless Energy Drink

SCENARIO

You are to investigate and analyse the main UK marketing activities of one of the companies from the following list. (select one)

.   Relentless Energy Drink www.relentlessenergy.co

TASK

Produce a report (3000 words) that identifies, describes and critically evaluates your chosen organisation, in the following marketing areas:

?The main strengths and weaknesses of the company, the key opportunities and threats faced by the organisation (20%)

?The segmentation strategy.  (10%)

?The marketing mix. (40%)

?The competitive situation the company faces (10%)

?Recommendations based on the analysis above to improve the companies’ competitiveness (20%)

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