The marketing mix is used within the implementation of the marketing strategy.

The marketing mix is used within the implementation of the marketing strategy. Please search for
information about the marketing mix used by the following two companies:

Coco-Cola soft drink company

Pepsi soft drink company

Provide an example of the four areas of the marketing mix-product, price. placement. and promotion-
used by each of the Coca-Cola and Pepsi companies.

Discuss where Coca-Cola and Pepsi’s marketing mix strategies are similar and where they are different.
Explain why.

Identify the product positioning and brand strategy used by Coca-Cola and Pepsi soft drink companies.
Relate the importance of product positioning to their brand strategy.