The marketing mix is used within the implementation of the marketing strategy. Please search for
information about the marketing mix used by the following two companies:
Coco-Cola soft drink company
Pepsi soft drink company
Provide an example of the four areas of the marketing mix-product, price. placement. and promotion-
used by each of the Coca-Cola and Pepsi companies.
Discuss where Coca-Cola and Pepsi’s marketing mix strategies are similar and where they are different.
Explain why.
Identify the product positioning and brand strategy used by Coca-Cola and Pepsi soft drink companies.
Relate the importance of product positioning to their brand strategy.
