The marketing trick of disney theme park and how they construct the illusion of utopia and happiness

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The Disney world had been known as the place of dream come true, the world of purity and happiness. Numerous families were brainwashed to believe that true happiness could be found in this magic kingdom. Under Disney’s great packaging of the amusement park, the Disney land represent as a utopia in reality. However, it this dream land truly generating happiness? Can happiness be devised by such formula? With such questions and a focus on Cher Krause Knight’s Power and Paradise in Walt Disney’s World, this paper will dig into Disney’s theme park, discover what is brought behind the illusion of happiness, and how the company success in constructing the utopia fantasy in reality