The Ohio Lottery case

  From the Ohio Lottery case, answer the following questions: Detail the overall research design in the Ohio Lottery case (See Exhibit OL1). What are the advantages and disadvantages of this design? Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique? What measurement scales are used in the sample questions provided (Exhibit OL-3)? Why might the lottery attitude and lottery importance questions have presented the most challenge to the professional researchers?
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