The Problem With Free Analytics

Follow this link to access the article “The Problem with Free Analytics.” This article compares the use of freely available and fee-based digital analytics solutions, according to Eric Peterson’s and Web Analytics Demystified research covering U.S. digital analytics practitioners. (While an older article, Eric Peterson is considered the Godfather of analytics – Avinash Kaushik’s mentor – and the points of the article still apply today.) Task What is your position on the views of this article? Overall Agree? Why? Overall Disagree? Why? Why do you suppose such an article is assigned in a class where you get hands-on experience with free analytics?