1)what are EMNCs? How are they different from established Triad Multinationals(TMNCs)?
2)How are they building global businesses? Which different strategies are they using? Which strategies are typical to EMNCs and which have greater long term potential to increase worldwide market shares and profitability?
3)What is the relationship between segment choice and country choice?
4) How do EMNCs segment markets? Which variables do they use as segmentation basis?
5)What is share of wallet strategy? How and why do EMNCs use it?