The Rising Online Dating in Chinese Young Market

The Rising Online Dating in Chinese Young Market _________________________ Assignment (100%) Technology advancement has enabled the flourishing of online dating or matchmaking services industry. For instance, there were more than 1,300 sites in operation by 2009 (Nicola, 2009) while sites such as Match.com and eHarmony.com are reported to generate an income worth an estimated £600m a year in the UK alone (Xun, 2014). Task: To explain and analyse the increasing popularity of online dating among consumers in a market of your own choice. If the online dating is not popular in the market of your choice, you can explain and analyse why it is not popular among the consumers within that market. Marking scheme is in the appendix. Please pay attention to the followings. 1) For the purpose of this assignment, online dating is defined as the practice of searching for a romantic or sexual partner on the Internet, typically via a dedicated website (Oxford Dictionaries, 2015) 2) Your explanation and analysis must be based on three lecture topics from this module. Here is the list of suitable topics that you can choose the three topics from: ?? Motivation ?? Perception ?? Attitude ?? Identity ?? Reference group ?? Culture and consumer behaviour ?? Ethnicity and social class This assignment is pending for the external examiner’s approval. Your module leader will keep you posted if any changes are to be made due to the external examiner’s comments. Assignments should be a maximum of 3000 words in length. LUBS540201 All course work assignments that contribute to the assessment of a module are subject to a word limit, as specified in the module handbook for that module. Unless stated specifically otherwise in the relevant module handbook EVERYTHING except the title, bibliography and any appendices is included in the word count. A detailed explanation of word limit rules can be found at the following link https://lubswww.leeds.ac.uk/code-of-practice/coursework/ The deadline date for this assignment is 12.00 noon on January 7, 2016 An electronic copy of the assignment must be submitted to the Assignment Submission area within the module resource on the Blackboard VLE website no later than 12 noon on the deadline date. Failure to meet this initial deadline will result in a reduction of marks. SUBMISSION Please ensure that you leave sufficient time to complete the online submission process, as upload times can vary. Accessing the submission link before the deadline does NOT constitute completion of submission. You MUST click the ‘CONFIRM’ button before 12 noon for your assignment to be classed as submitted on time, if not you will need to submit to the Late Area and your assignment will be marked as late. It is your responsibility to ensure you upload the correct file to the VLE, and that it has uploaded successfully. It is important that any file submitted follows the conventions stated below: FILE NAME The name of the file that you upload must be your student ID only. ASSIGNMENT TITLE During the submission process the system will ask you to enter the title of your submission. This should also be your student ID only. FRONT COVER The first page of your assignment should always be the Assessed Coursework Coversheet (individual), which is available to download from the following location: https://lubswww.leeds.ac.uk/code-of-practice/downloadable-forms/ STUDENT NAME You should NOT include your name anywhere on your assignment LUBS540201 Appendix: LUBS5402 Consumer Behaviour Assignment Marking Scheme A: Criteria relating to the assignment (85%): Category / Grade Criterion 1 Acquisition of knowledge Criterion 2 Interpretation and analysis Criterion 3 Construction of argument Criterion 4 Relevance Criterion 5 Documentation & presentation Sum Weight 20% 20% 20% 20% 5% 85% Distinction 100-70 Displays thorough understanding of the subject by overwhelming, rich, balanced, up-to-date information. Exhibits critical, independent and insightful explanation and analysis Exhibits such characteristics as: independence, cogency, nuance, subtlety, sophistication, and powerful grasp on methodology. Keeps an unusually clear and well-structured focus, and shows an excellent grasp of key issues and of their importance Documentation and presentation are displayed in a professionalmanner. Merit 69-60 Provides substantial information, displays a solid knowledge of mainstream material. Has a clear understanding of the material and its significance. Argues in an assured and orderly way, with clear development. Shows some understanding of methodology. Materials adopted shows clear relevance to the argument and discussion Displays a thorough grasp of appropriate principles of documentation and presentation. Pass 59-50 Provides a reasonable quantity of accurate information. Has a competent (if dependent or incomplete) understanding of the material and its significance. Presents the general outline of an appropriate argument. Displays a sound general sense of relevance though sometimes wavering and unreflective. Displays a general grasp of appropriate principles of documentation and presentation. Fail: 49-40 39-30 29-1 Provides a limited quantity of information with some accuracy. Has some limited understanding of the material and its significance. Presents some elements of an appropriate argument. Displays some limited sense of relevance. Displays some limited care and competence in documentation and presentation. Is incompetent in quantity or accuracy. Has no real sense of what the material means. Presents inappropriate argument. Displays no adequate sense of relevance. Displays an inadequate grasp of appropriate principles of documentation and presentation. Shows little and/or no understanding of the subject Shows little and/or no capacity of interpretation and analysis Shows little and/or no evidence of arguments Shows little and/or no relevance to the subject discussed Not up to basic academic standard Fail 0 (non-submission) N/A N/A N/A N/A N/A Mark Awarded B: Demonstration of Master Level Competence (15%) Weight Mark Awarded The assignment has demonstrated a selection of the following: 3% The ability to give solution to complex problems 3% Originality in generating knowledge and interpreting information 3% The ability to make informed judgments in the absence of complete data 3% Clear communication to both specialist and non-specialist audience Address the assignment’s learning outcome Final mark (A+B)