The role of a marketing analyst

Full Answer Section

     

• Household composition: Married with young children
• Location: Urban areas

Describe the purpose of your client's marketing communication with this segment The purpose of your client's marketing communication with this segment is to create awareness of your product/service and generate potential customers' needs. You want to show potential customers that your product/service can help them meet their needs and solve their problems. Define the Value Proposition The value proposition for your product/service is: We provide high-quality, convenient, and affordable products/services that help busy parents save time and money. Marketing Message For busy parents who want to give their children the best, [brand name] is the answer. This message is clear, concise, and relevant to the target segment. It also highlights the key benefits of the product/service: high quality, convenience, and affordability. Research and References

• A study by the Pew Research Center found that millennials are the most likely generation to have young children.
• A study by Nielsen found that millennials are more likely than other generations to value convenience.
• A study by Deloitte found that millennials are more likely than other generations to be price-conscious.

Conclusion This marketing message is designed to reach consumers and create awareness of how the brand and offering can satisfy the wants and needs of potential customers. It is clear, concise, relevant, and highlights the key benefits of the product/service.  

Sample Solution

   

Step 2: Complete each of the following tasks as they relate to your product/service. Note the research and references requirement.

I. The Marketing Message

Define the Segment

The segment we recommended for your client in Week 4 is:

Affluent millennials with young children living in urban areas.

This segment is characterized by the following:

• Age: 25-39
• Income: $100,000+