The role of Pricing in building customer relationships
Content Analysis Assignment (Due February 5, 2015)
Applying Content Analysis as a research method for your thesis topic.
(1) Introduction with purpose of study (1 pages) (10 points)
(2) Theoretical framework for your study (1 page) (10 points)
(3) Method (2 pages) (60 points)
• The material you use for the content analysis- you have to present the original document you used for this assignment.
• The procedure you went through to generate the results: you have write down EVERY SINGLE step you went through to get the results
(4) Discussion of the Results (2 pages) (20 points)