The role of search engines

  In a slide presentation, explain the role of search engines from the point of view of both a consumer and a business. Define what we mean by SEO, click-through rates, and bounce rates. Next, go to a favorite website of yours. What do you notice about the content at the website, the choice of words, and the layout? Now, do a search on the company that owns the website or on one of its products. Describe the results from an SEO perspective. Use annotated screen shots to support your analysis of the website and the search results.