This is an exercise in interpretive anthropology. Watch the Virtual Lecture: “The Sacred Santa: and consider DeChant’s assertion that Consumerism is the hidden religion in America. In the Virtual Lecture: “Theories of Religion”, you are giving a number of Anthropological explanations of religious phenomenon. Choose three of these theories and apply them to the consumer religion. For instance, how does the Consumption ritual relieve stress, answer ultimate questions, or reflect our socioeconomic relations? Be creative and feel free to draw on your own experiences. You may want to consult your book, or do a short web search, for some further details about the theorist in question.