The Ultimate Sales Machine

Discription: Read Chapter 4 in The Ultimate Sales Machine. Respond to the following prompt: In The Ultimate Sales Machine, Holm. (2019) wrote: “In my experien., there are three typ. of executives. A full 90 percent are what I call ‘tactical executiv.,’ while 9 percent are what I’d call ‘strategic executives.’ And only 1 percent – the most effective executiv. – poss.s the rare combination of both tactical and strategic abilities” (p. 59).
What is the difference between a strategic and tactical executive? Why is it important to become a better strategist in today’s competitive environment? What sp.ific Imowledge and skills must a strategic ex.utive develop?