The value of proposition section

Write the value of proposition section which is a part from the marketing research, the paper should includes the following description:
Specific evidence that people will buy your product or service. What is your “hook? “Describe your primary research,and explain how the results validate the value of your product or service to your target audience.Primary market research is the key to this evidence.Prove that if you make this investment, customers will buy what you are selling. What is your competitive edge?