The World Triathlon Corporation

Sample Solution

Full Answer Section

• Other: There are many other potential licensing opportunities for the Ironman brand, such as sponsorships, licensing of the Ironman name and logo for use on other products and services, and licensing of the Ironman brand for use in marketing and advertising campaigns.

2. State three licensing business objectives for the WTC licensing plan.

Here are three licensing business objectives for the WTC licensing plan:

1. Increase brand awareness and visibility: The WTC wants to increase brand awareness and visibility for the Ironman brand through licensing. This can be done by partnering with well-known brands and companies that have a large customer base.
2. Generate revenue: The WTC wants to generate revenue from licensing. This can be done by charging licensees a fee for the use of the Ironman brand.
3. Expand the reach of the Ironman brand: The WTC wants to expand the reach of the Ironman brand through licensing. This can be done by partnering with licensees in new markets and industries.

3. Prioritize all of the "licensing opportunities" that you identified for each of the three objectives you stated.

The priority of the specific licensing opportunity may change depending on the objective. For example, a licensing opportunity that is likely to generate a lot of revenue may be prioritized higher than an opportunity that is more likely to increase brand awareness.

Here is a possible prioritization of the licensing opportunities for each of the three objectives:

• Increase brand awareness and visibility:
  • Licensing the Ironman brand for use in events such as races, festivals, and expos.
  • Licensing the Ironman brand for use in movies, TV shows, and other forms of media.
  • Licensing the Ironman brand for use in tourism marketing materials.
• Generate revenue:
  • Licensing the Ironman brand for use on merchandise such as apparel, accessories, and other items.
  • Licensing the Ironman brand for use in sponsorships.
  • Licensing the Ironman name and logo for use on other products and services.
• Expand the reach of the Ironman brand:
  • Licensing the Ironman brand for use in new markets and industries.
  • Licensing the Ironman brand for use by partners in emerging markets.
  • Licensing the Ironman brand for use in online and social media campaigns.

4. Discuss how the opportunities you have identified align with the business objectives for the WTC plan.

The licensing opportunities that I have identified align with the business objectives for the WTC licensing plan in a number of ways. First, they all have the potential to increase brand awareness and visibility for the Ironman brand. Second, they all have the potential to generate revenue for the WTC. Third, they all have the potential to expand the reach of the Ironman brand to new markets and industries.

The specific licensing opportunities that are prioritized will depend on the specific goals of the WTC licensing plan. However, the opportunities that I have identified provide a good starting point for