This assignment requires each student to critically evaluate a website of a company chosen by students. This report will build a critical analysis of your chosen
website against a framework which is a distillation of the critical elements you have synthes
? Evaluate the company website in terms of how it has implemented digital information systems.
? Critically review the business model of the website including the online value proposition, online revenue models, target audience/ market and product/ service
? Critically evaluate the customer relationship management of the company website.
? Provide suggestions/ recommendations for further improvement of the company’s digital business strategy.
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