"To what extent do media have effects? Discuss with reference to different behaviourist perspective on th media-audience relationship."

"To what extent do media have effects? Discuss with reference to different behaviourist perspective on th media-audience relationship." Order Description I need an essay from 2500 words. The essay question is "To what extent do media have effects? Discuss with reference to different behaviourist perspective on th media-audience relationship." Essay structure: 1: Introduction - addressing terms of question, answering with an opinion. 2a: Theroy - stereotypes of racial. 2b: History - racial stereotyping, 2c: Contemporary examples - positive and negative develpment. 3: Back to theory hegemony. 4a: Back to contemporary examples, minority TV programming. 4b: Examples mainstream Tv / cinema. 5: Conclusion - summarising answer. Important notes: - I need 12 references. And 2 or 3 of them from (Key themes in media theory book, Dan Laughey) if that is possible - Try to use academic studies, economic statistics and media examples. - I need the essay before 8th December.