Topic: Competitive Analysis

Order Description Group Paper Please do a research from A&M library or google.com to write a paper about “What are the marketing strategies of Alibaba?” (a successful big international company). The group paper (Word paper) is due on July 7, 2016. Please see the detailed group paper rubric 1&2 about how to write a nice paper about marketing strategy in the next page. This is a group project. Paper (as a Word attachment) is to be submitted directly to the DROPBOX under week 5. Each group needs only ONE submission. Multiple submissions from different group members would lead to high turnitin percentage. Late projects will not be acceptable. The minimum page should not less than 26 pages but the maximum pages for the paper should be no more than 30 pages (everything is included), using Times New Roman, 12 point font, APA, and Double-space. In addition, you should cite at least 10 credible sources in the paper (no more than 3 websites may be used). You will need to include a title page with your name, table of contents, page number, a reference list, and an appendix (if necessary). You are required to use APA format for the entire paper. Each group consists of 1-5 members. Please select and form your own group members at your earliest convenience and start your project ASAP. Thanks. Each group has ONE opportunity to ask my feedback on your project draft. However, please double-check your grammar and English writing before you send your project to me and ask my feedback. IMPORTANT: 1) No project will be accepted for grading if the turnitin.com percentage is greater than 30%. For a grade “A” project, its turnitin must be less than 20%. 2) Please do not submit your individual sections to Dropbox of eCollege to check your turnitin. Once you submit your individual sections to check, your individual sections will go to the record of turnitin and then you will receive a very high turnitin for integrated whole paper. If any student submits his/her individual sections to Dropbox to check and receives a high turnitin, he/she and his/her group will receive a ZERO grade for his/her group paper. This policy goes for everyone and every group. Paper Rubric 1 - Please note: grading is on the whole paper, not on the individual sections Marketing Strategy Elements Points Possible Points Earned Comments Marketing Strategy Format Guidelines Arial Font 12, Double-Spaced, 1” margins all over the paper. Follow APA throughout the paper which includes citations and references. Properly validate the information discussed in the paper. Table of contents: organized, pages numbered, accurate. 5 Points Language Arts Skills Spelling, grammar, punctuation, sentence Structure. Follow proper transitions. Please note: Major errors in structure, sentences, spelling, grammar, paragraph transactions or APA formatting will receive 0-5 points. 15 points Executive Summary Introduction Company overview Market opportunity overview 15 Points Situation Analysis Industry sector description SWOT Analysis Target Market Analysis Demographic characteristics of market Psychographic characteristics of market Behaviors of target market Strategies appealing to market 30 Points Marketing Mix Product Strategy (Product Mix) Pricing strategy Promotion & advertising plan Place/distribution strategy Competitive Analysis 4Ps’ comparisons with competitors Strengths’ comparisons with competitors Weaknesses’ comparison with competitors Organization’s competitive advantage 40 Points Recommendations/ Growth Plan Strategies for product development Strategies for market development Conclusion Main findings of the marketing plan 15 Points Total Points 100 Points