Order Description
The report should offer a detailed understanding of the nature of the case. A good case analysis should reflect the following:

(i) Core problems are clearly identified/Implications on today’s global business environment
(ii) Detailed theoretical application to the problems
(iii) Good rationale for the choice of problems
(iv) Good rationale (logic and justification on the choice of solutions and recommendations)
(v) Feasibility/practicability of recommendations and solutions.

Please note that the Report will involve a comprehensive case analysis in which you will be expected to identify the key issue(s), evaluate and make recommendations. It is essential that students present an in-depth diagnosis and recommend a realistic and workable plan of action.

Outline:
1. Executive summary
2. Introduction:
(no need the background of IBM)
3. Body:
– literature review: strategy(global standardization, localization, transnational, international); business entry model; or multinational enterprise and globally integrated enterprise;
– Issues for IBM
– changes
4. Recommendation
5. Conclusion