Toyota Scion

Toyota Scion

Project description
* Identify the characteristics of the market your product/brand competes in, the segments that exist and the target segment you intend to focus on for this marketing

plan.
* Develop a descriptive profile of your target market. Discuss demographic, geographic, psychographic, benefits sought, situational and behavioral factors as relevant.

Evaluate the factors the make this an attractive target market based on the criteria in the text. Document your sources and any assumptions made.
* How would you describe your product/brands competitive positioning? Use tag lines or promotional themes to illustrate the clarity of this positioning. Use a

perceptual map to reflect the positioning and any recommendations you are making for repositioning.