1.Illustrate how primary data was used for measuring consumer preferences for refrigerated pizza. Outline the measures used.
2.Identify an experiment to test one of the research questions (Does age influence interest and purchase decisions?) and describe it by those steps.
Step1: Develop a hypothesis
Step2: Identify the IV(s) and DV(s) and how you would measure them
Step3: Identify the procedure you would use for your experiment
Step4: Outline the results you would expect
