TV show "Shark Tank."

Select one of the following scenarios: Scenario 1: You are a budding entrepreneur with a great idea and you want to pitch it on the TV show "Shark Tank." Your product or service should be something the Sharks will want to sink their teeth into. Scenario 2: You've got a great idea you want to pitch to your leadership team. For either scenario, there are two deliverables: Part One: Create a 1-2 minute pitch of your idea, using the approaches described in the Weekly Materials. For this section, you may either write out your pitch or record it on video. Make sure your pitch includes: An introduction previewing what you are going to pitch A hook A brief, non-confidential, description of your product or service Any differentiating advantages your product or service offers Financial information, such as how much your product or service sells for (for purposes of this scenario, you can make this information up) An explanation of how you will use the Sharks' money or your organization’s financial support (e.g., building your product, hiring more employees) A call to action Part Two: Considering the course materials, including the weekly lecture notes, for this week, discuss the persuasive approach(es) you used and why you chose them. For example, how did you incorporate ethos, logos, and pathos into your pitch? If you used storytelling, how did this approach help earn the buy-in from your audience?

Sample Solution

Scenario 1: Pitching to the Sharks on Shark Tank

Part One: The Pitch

Introduction

"Sharks, I'm here to introduce you to Revive, a revolutionary device that transforms ordinary tap water into sparkling water, instantly and effortlessly. Imagine having access to fresh, sparkling water at home, without the hassle of buying and storing bulky bottled water."

Full Answer Section

Hook

"In today's health-conscious world, people are increasingly seeking ways to stay hydrated and reduce their sugar intake. But bottled water can be expensive, inconvenient, and wasteful. Revive is the solution that addresses all these concerns."

Product Description

"Revive is a sleek, compact device that easily attaches to your kitchen faucet. It uses a patented filtration system to remove impurities and infuse the water with carbon dioxide, creating sparkling water in seconds. With Revive, you can enjoy sparkling water whenever you want, without any mess or fuss."

Differentiating Advantages

"Revive sets itself apart from other carbonation devices in several ways. First, it's incredibly easy to use and install. Second, it produces consistently high-quality sparkling water, with adjustable carbonation levels to suit your taste. Third, it's eco-friendly, eliminating the need for disposable bottles and reducing your carbon footprint."

Financial Information

"Revive retails for $99.99, making it an affordable and accessible solution for everyone. We project strong sales growth, with a projected revenue of $10 million in the next five years."

Investment Plan

"The investment from the Sharks will be used to expand our marketing efforts, increase our production capacity, and explore new product development opportunities. We are confident that with your support, Revive can become the go-to solution for sparkling water lovers everywhere."

Call to Action

"Sharks, I urge you to invest in Revive and join us in revolutionizing the way people consume sparkling water. With your expertise and support, we can make a splash in this multi-billion dollar industry and bring the joy of sparkling water to every home."

Part Two: Persuasive Approaches

In crafting my pitch for the Sharks, I employed a combination of persuasive approaches to capture their attention and secure their investment.

Ethos

I established credibility by highlighting my expertise in the field and my passion for innovation. I also emphasized the positive impact of my product on consumer health and environmental sustainability.

Logos

I presented compelling financial data, including projected sales figures and a realistic investment plan. This demonstrated the viability of my business and its potential for significant returns.

Pathos

I appealed to the Sharks' emotions by emphasizing the convenience, affordability, and environmental benefits of Revive. I also painted a picture of a future where sparkling water is accessible and enjoyable for everyone.

Storytelling

I incorporated storytelling techniques to make my pitch more engaging and memorable. I shared personal anecdotes and used vivid language to bring my product to life. This helped connect with the Sharks on an emotional level and make a lasting impression.

By effectively utilizing ethos, logos, and pathos, I aimed to persuade the Sharks that Revive is not just a product but a transformative solution that addresses a real need in the market. I believe that by combining my passion, expertise, and their support, we can make Revive a household name and revolutionize the way people consume sparkling water.

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