Two to Three Ads (60 points)
Step 1: Find Two to Three Ads (60 points)
Choose two to three advertisements (either video or print) that you find interesting.
For video ads, post a link to the commercial.
For print ads, upload a picture of the ad. You can take a screenshot or screen capture and upload it to the forum. To add an image, click on the image icon (the small square that has a mountain and sun inside it).
Write a one-sentence description of each ad’s purpose (e.g., to promote a product, service, or cause).
Step 2: Choose the Ad for Your summary (25 points)
From the ads you've posted, select one to analyze in your visual analysis summary.
Consider why you chose the advertisement or commercial (include it in your response) and the three elements you will discuss in your summary.
Sample Solution
Okay, here are two ads I find interesting, followed by my choice for a visual analysis summary:
Ad 1: Dove "Real Beauty Sketches" (Video)
- Link: https://www.youtube.com/watch?v=iYk0tABjE_Q
- Purpose: To promote Dove's brand by highlighting the discrepancy between how women perceive their own beauty and how others perceive it, ultimately aiming to boost women's self-esteem and associate Dove with real beauty.
Ad 2: Always "Like a Girl" (Video)
- Link: https://www.youtube.com/watch?v=XjJQBetWqi8
- Purpose: To challenge the negative connotations associated with the phrase "like a girl" and empower young girls by redefining its meaning.
Choice for Visual Analysis Summary:
I've chosen the Dove "Real Beauty Sketches" ad for my summary. I find it particularly compelling because of its emotional impact and its clever use of social experiment methodology. It's a powerful example of how advertising can go beyond simply selling a product and tap into deeper social issues.
Full Answer Section
Three Elements for Summary:
- Emotional Appeal: I'll analyze how the ad uses music, lighting, and the emotional reactions of the participants to create a powerful emotional connection with the viewer.
- Social Experiment Methodology: I'll discuss how the ad's structure, based on a social experiment, adds credibility to its message and makes it more impactful.
- Brand Association: I'll examine how the ad strategically associates Dove with the concept of "real beauty," positioning the brand as a champion for female self-esteem rather than just a seller of personal care products.