Questions allow for diverse and creative uses of theory.
Pre-requisite for answering questions: in-depth understanding of
UBER case and of theory; your answers should draw implications,
which are generalisable (i.e., go beyond the case)
Quality of argument is rewarded, not quantity of concepts used.
Equal weight to both answers.
Remember, it’s an essay, not exam paper; write an essay.
You are NOT expected to do extra research about UBER (i.e., doing
extra research about UBER will NOT give you extra marks)
Opportunity to do additional academic reading (beyond what
taught in class)
Warwick Business School
Explain how you understand a concept
Justify why you are using a concept
Be careful how you draw general conclusions
Back up your arguments with case evidence and/ or research
Pay attention to the question
Do use the case material and demonstrate you have read it
Avoid being purely descriptive and case-specific
Think of the Marker (looking for evidence to GIVE marks)
Clear structure: clear headings, paragraphs
Don’t use TOO many concepts