UGG Boots – critical examintion of the company’s response to changing consumer attitudes , global shift and use of technology both for production and marketing
Use the case study and other relevant sources of, ugg boots in order to critically examine the company’s response to changing consumer attitudes , global shift and use
of technology both for production and marketing, written report based upon a case study company.
Please answer all three questions in the form of a report. That is on the case study-
1. Do you think ugg is an established brand or a ‘passing fad’ ?
2. How do you think the Ugg brand can remaine sustainable ?
3. Deckers wants to introduce Ugg shoes for men. Do you think it is a good idea? Which segment should they focus on?
Learning outcomes covered for assessment 2:
Learning outcome 4: Select and critically discuss relevant established brands and “fads” in global consumer attitudes and their impact on ethics, the environment and
Learning outcome 5: Identify and assess strategic marketing decisions made by fashion brand labels in the light of global competition, as well as sustainability.
Learning outcome 6: Critically analyse a fashion marketing company in its competitive environment in a global fashion market segmentation context.
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