Under Armour Assessment Case

You have been steadily applying the strategic lenses in the book to
deepen your understanding of two important companies, Tesla and
Ford Motors, and the industries in which they operate. The group
project has given you a chance to work together to apply those same
analytical techniques to another company and industry. Now you have
a chance to demonstrate your individual mastery of these techniques.
For this assignment you will utilize your academic experience and
good judgment to decide which analytical techniques to use. One
recommendation might be to try to use at least one concept from each
chapter of the book to illuminate the situation. Recommendations for
the CEO are always important. You may wish to review the
instructions for the group case to refresh your memory regarding the
analytical methods that are deemed important and the importance of ——
options and recommendations. ec s kee