Understanding of Macro and Micro

“Select one specific tourism, hospitality or events business and identify two significant macro and two significant micro-forces, which are likely to affect (positively or negatively) this business now or the near future. Critically discuss your selected macro and micro forces with the support of relevant literature. You must then provide four recommendations to deal with the identified challenges or opportunities (two for macro; two for micro) that the business should implement in order to achieve business growth over the next 12 months”.