use of performance evaluation data within your chosen organisation, and how it is used to demonstrate the value of marketing analytics to the wider business community.

use of performance evaluation data within your chosen organisation, and how it is used to demonstrate the value of marketing analytics to the wider business community. Project description This task centres on your use of performance evaluation data within your chosen organisation, and how it is used to demonstrate the value of marketing analytics to the wider business community. As part of this requirement, the use of a marketing dashboard will enable a diagnosis of the current strength of the marketing function, and will assist in making strategic decisions. The dashboard can also demonstrate the value of marketing metrics within your report for the seminar on The Future of Analytics, and should be prepared with the audience in mind. Required: (a) Identify and evaluate the key metrics which are relevant to your chosen organisations main marketing operational areas and to the seminar audience. 1 page (b) Using the chosen key metrics, analyse relevant data used within your chosen organisations key marketing operational areas from a marketers perspective. 2 pages (c) Prepare a dashboard of the marketing metric tools used, which are relevant to the seminar audience. This should show a visual/graphical/numerical representation of the key metrics you have used. It should include consideration of likely key elements and trends which may be faced over the next three years by your chosen organisations key areas of marketing operations. 3 pages make sure that you put dashboard with different chart and diagram with different topic *** and i have select 3 keys of measurement metric make sure that you apply that keys on my assignment 1-new customer gain cet-cbt cet= the number of customer at end of time period cbt= the number of customers at beginning of time period 2- Churn Rate Gburn= Gt/Cat gt= the number of customers a business loss over time period Cat= the number of active customers at the start of time period 3- Retention Rate Retention Rate = Ca/Cat Ca= the number of active customers at end of time period Cat= the number of active customers at start of time period PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)