Using a method for estimating market share similar to the A*A*A and BASES models,


Using a method for estimating market share similar to the A*A*A and BASES models, an marketer of after-market smartphone warranties believes that s/he can generate 2% awareness and make the product available to 90% of the target market. First, specify the model’s missing parameter then state what its level must be if s/he is to reach his or her break even volume of 4% market share. Finally, explain to this marketer what s/he must do to reach the 4% market share goal.

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