Utilitarian needs and hedonic needs.

          Think about utilitarian needs and hedonic needs. Think of an example of a utilitarian product and a hedonic needs product, and go to the website of a company that sells the product. Write an introductory paragraph explaining both of the products you chose: why one is utilitarian and why the other is hedonic. Then, write a paragraph for each product evaluating how effectively the websites you chose play into how consumers will shop for those products.