Value Proposition and how to Achieve it


Need Answers to the four questions below for Restaurant Red lobster:
1) value Proposition and how do they Achieve it
2)value proposition relate to customer values (Use value vectors to enlighten customer values: Price, performance, relational value)
3) How do they (Red lobster) accomplish value leadership. (org Culture, incentives, metrics)
4) Top 2 segments they can focus to growth and why (Strategic reason)