Ventas Inc (ticker is VTR)

1) Business mission, 2) Products/services offered, 3) Major markets/customers, 4) Brief (non-financial) history of how the they got to where they are. 5) Industry context: a) Industry description and trends, b) Identify main competitors, 6) Basic firm level strategy (qualitative, non-financial)...a) cost leadership?, b) product/service differentiation?, c) Key differentiating enterprise resources?