Web metrics of two firms of your choosing.
evaluating the web metrics of two firms of your choosing. The two firms must be similar in nature to analyze. Both should be part of the same industry, sell similar product/service, both must have websites, if they have a physical location but both brands must have a physical location. The idea is to make sure you are comparing apples to apples.
Sample Solution
Let's compare two major athletic apparel companies: Nike (nike.com) and Adidas ([invalid URL removed]). Both have strong online presences alongside physical stores, allowing us to compare their web metrics. Here's what we can analyze:
Traffic Metrics:
- Total Visits: This shows the overall website traffic for a period. A higher number might indicate broader brand awareness.
- Unique Visitors: This shows the number of individual users visiting the site. It helps understand reach beyond repeat visits.
- Average Visit Duration: This tells you how long users typically stay on the website. A longer duration might indicate engaging content or a smooth user experience.
Full Answer Section
- Traffic Sources:This reveals where visitors come from (search engines, social media, referrals, etc.). This can offer insights into marketing effectiveness.
- Bounce Rate:This is the percentage of visitors who leave after just one page view. A lower bounce rate suggests visitors find the website informative or visually appealing.
- Page Views per Visit:This shows how many pages users typically visit per session. A higher number might indicate deeper user engagement.
- Conversion Rate:This measures the percentage of visitors who take a desired action (purchase, sign-up, etc.). A higher rate reflects a successful user journey.
- Google Analytics (free): Provides a vast array of website traffic and user behavior data.
- Similarweb (free/paid): Offers website traffic estimations and competitor website comparisons.
- SEMrush (free/paid): Provides insights into website traffic, search engine optimization (SEO), and online advertising.
- Publicly available data might not provide the complete picture.
- Analyze the data in context with the overall marketing strategy and brand image of each company.