WHAT EXTENT HAS SWITZERLAND ACHIEVED EXCELLENCE IN THE ROLE OF GOVERNANCE AND WEALTH MANAGEMENT?

What are the key elements in the structure of the Final Management Project? (80 PAGES)
???An abstract or executive summary (summary of the essential points of the project) 2-3 PAGES
???An introduction (including the objectives of the project, identification of the research problem being ?addressed) 3 -4 PAGES
???Key definitions, identification of the key variables (independent, dependent, confounding) if ?necessary
???A section demonstrating the significance of the research and how the knowledge gap is being ?addressed 3-5 PAGES
???A literature review (a review of the most important pieces of literature in your domain) 15-18 PAGES (divided in 5 chapters their sub-headings)
???A section on methodology including your arguments supporting your choice of methodology among ?the different options available to you 5 -7 PAGES
???A section on how you collected data in the field. This section may also include a discussion of the ?challenges encountered in collecting data and how you overcame them 5-7 PAGES
???A section on data analysis 15 ? 20
???A section on the results obtained from your data analysis. This section needs to be elaborated to ?include a discussion of your findings 4-6 PAGES
???A section on your theoretical and managerial implications 4 – 6 PAGES
???A section on the limitations of your work, both theoretical and methodological 3 ? 4 PAGES
???Bibliography (in alphabetical order and fully referenced) UNLIMITED
???Appendices UNLIMITED

? For data make a list, table, graphic or chart as appendices (SEE EXAMPLE AT THE END)
? From the secondary data collected ? articulate the arguments necessary to relate to the appropriate theories.
? Data and arguments must be very precisely, clear, consistent, coherent, justifiable and relevant and from reliable-recognised sources
1) PESTEL
Political environment
Economic situation
Social environment, employment, retirement, living conditions?
Technological development
Environmental-natural resources
Legal and Regulations

Working/ Business conditions
Transport structure railway, road, airport, harbour, cable cars
Life style
Tourism/ resorts
Social security
Human security
Criminal activities
Risks for investments/ business

2) Key cluster industries and service: Swiss as a ?Brand?

financial services,
medical, information and environmental technology,
life sciences, chemical and pharmaceuticals conglomerate,
machinery electrical engineering and metal industry,
watch industry, c
commodities trading,
headquarters functions
educational system.
The natural resources
Alpes and ski resorts,
the lakes and rivers,
Production of wines
Grow cows for Swiss chocolates and cheeses,
Typical dry meets and delicatessen

3) Stakeholders ? (source by Freeman, Edward R.)

The country- Switzerland (Federal Government)

Primary stakeholder:

Communities
Financers
Suppliers
Employees
Customers

Secondary stakeholders:
Government (agencies)
Media
Special interest group/ lobbies
Consumer advocate groups
Competitors

SME?s
MNC?s

4) External Relations (only the issues that are related to Switzerland Affairs)

Multilateral agreements
Regional Agreements
Bilateral Agreements
Business Hubs

5) International Players in Global Governance (only the issues that are related to Switzerland Affairs)
International Institutions
WTO
World Bank
IMF
BIS
European Union
Swiss Bankers Association
United Nations

Other Issues/ Findings (if applicable)

Appendices with the references/sources (Descriptive Information, Graphics, Tables, Charts ?Unlimited)

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