A. Evaluate what makes a strategy either successful or unsuccessful by doing the following:

1. Discuss how the creation of the vision, mission, and values statements are critical in
   the formation of the overall strategy. (The candidate provides a logical discussion, with
   adequate detail, of how the creation of the vision, mission, and values statements are critical in
   the formation of the overall strategy.)
2. Discuss the importance of leadership team buy-in of the strategy.( The student
   provides a logical discussion, with adequate detail, of the importance of leadership team buy-in
   of the strategy)
3. Discuss the use of at least two analytical tools in performing a situational analysis.
   (The student provides a logical discussion, with adequate detail, of the use of at least 2
   analytical tools in performing a situational analysis.)
4. Discuss the importance of having the appropriate alignment between strategy,
   people, and corporate culture. (The student provides a logical discussion, with adequate
   detail, of the importance of having the appropriate alignment between strategy, people,
   and corporate culture.)
   a. Discuss the role that this alignment plays in determining the success or failure
   of the business strategy.( The student provides a logical discussion, with adequate
   detail, of the role that the alignment plays in determining the success or failure of the
   business strategy.)
   B. Perform a SWOT analysis for a company with which you are familiar or where you are
   presently employed by doing the following:
5. Analyze the strengths, weaknesses, opportunities, and threats of the company.( The
   student provides a plausible analysis, with adequate detail, of the strengths, weaknesses,
   opportunities, and threats of the company.)
   C. Discuss how the SWOT analysis from part B impacts your company’s strategic decisions.( The
   student provides a logical discussion, with adequate detail, of how the SWOT analysis from part B
   impacts the company’s strategic decisions.)