1. What makes personal marketing work? Why are Dove and Axe so successful at developing their brand equity? 2. Discuss the effectiveness of the overall marketing campaigns including advertising, personal selling, promotion, events, and public relations strategies. 3. Is there a conflict of interest in the way Unilever markets to women and young men? Is it undoing all the good that might be done in the “Campaign for Real Beauty” by making women sex symbols in Axe ads? Discuss. 4. Recommend next steps for Unilever with respect to their marketing and advertising strategies.