Wine Landscape and opportunity Grid Content
assignment requires two pages — a landscape graph and an opportunitу grid – page 3 in attached.
The landscape should plot a graph for the premium wine categorу and then plot the average wine category.
The determinants on the bottom of the grid are the ‘price of entry’ determinants for a wine to play in the sandbox. So, if ‘origin’ seems to be a determinant for a
wine — and if both the premium wines and ave priced wines consistently have an origin — there should be no gap between the two and they are delivering on that
determinant at a 5.
The opportunity grid is for to start beginning to think about what you are going to do when you launch the Australian wine in the US.