Writing a review report on marketing theories and practices

Writing a review report on marketing theories and practices

review 5 journal articles and write a detailed overview of the articles in a report. One of the main challenges for the students is to identify issues in the articles and relate it to one specific relevant services marketing area (airline) and comment on the implications of the findings for services marketing management. In particular, you are expected to focus on the following headings both in your written report:
A brief background of the paper/article
The scope and objectives of the paper
Methodology followed in collecting information
Major findings of the papers
Conclusion
Limitations and implication for services marketing theories and practices

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