Zenylitics company

Driving Forces Analysis
Step 1: Identify Forces for Change
Think about the kinds of forces that are driving change. These can be internal and external.
Internal drivers could include:
• Declining team morale.
• A need to increase profitability.
Your external drivers could include:
• Disruptive technologies; Competitor Moves, Supplier Actions, New Entrants.
• Changing demographic, political, economic, technological or social trends.
When you’ve identified the forces that are driving change, add them to the list below and provide a reference.
Step 2: Identify Forces against Change
Now brainstorm the forces that resist or are unfavorable to change.
Internal resistors and restrainers could include:
• Fears of the unknown.
• Existing organizational structures.
External factors might be:
• Existing commitments to partner organizations.
• Government legislation, Societal Trends, Technology Hurdles, etc.
When you’ve identified the forces that are resisting change, add them to the list below and provide a reference.
Step 3: Assign Scores
Next, score each force, from, say, one (weak) to five (strong), according to the degree of influence each one has on the plan, and then add up the scores for each side (for and against).
Step 4: Analyze and Apply
Now that you’ve done your Driving Forces Analysis, you can think about which supportive forces you can strengthen and which opposing or resisting forces you can weaken.